The Story Behind Simpli Plug
Simpli Plug was born out of a simple observation: EV charging management has become unnecessarily expensive.
While working within the electrical engineering industry, our founder noticed a recurring problem for residential buildings and workplaces. Property managers were being quoted subscription fees as high as $25 per month for every single charging port—often for features that were never used.
We believe that managing an EV charger shouldn't cost more than the electricity it uses. We decided to build a solution that removes the monthly "tax" on going electric.
Built for Business
Simpli Plug is a B2B platform. We work exclusively with registered businesses and non-profit organizations — condo corporations, HOAs, property managers, and fleet operators — not individual EV owners.
This isn't a limitation, it's by design. Carbon credit markets, bulk hardware procurement, and revenue-sharing only make sense at the scale of a building or organization, not a single charger. Keeping our customer base entirely B2B lets us build pricing and incentives around real operational volume, which is what makes the rest of our model — low fees, shared carbon credit revenue, bulk hardware procurement — possible in the first place.
Our Approach: Simple & Fair
$0 Up-front Software Costs
We believe you shouldn't pay a subscription fee before your residents or employees even start charging.
Universal Compatibility
Our system is built on the open OCPP standard, so it works with most standard networked chargers — not just one brand. You're never locked into a single vendor's hardware or software; we give you the freedom to choose what fits your budget, and to walk away if we're ever not the right fit.
Automated Billing, Shared Upside
Whether you manage charging access yourself or let us handle driver payments through Stripe, billing runs automatically — so management can focus on other things. And on our Standard plan, it does more than save you money: we share carbon credit revenue generated by your charging activity, so going electric can pay you back too.
A Professional Foundation
Although we are based in Canada, Simpli Plug is built to serve communities across the world. Our platform is developed by professionals with deep backgrounds in electrical engineering and power systems. We understand the "wires and bolts" of the grid, not just the software on the screen.
Why This Affordable
Our pricing looks low compared to the industry — low enough that you might wonder if we'll still be around in a year. Here's the honest answer.
We don't reinvent the wheel. Our platform runs on CitrineOS, an open-source, OCPP-compliant charging management system already built and maintained by a broader community. We're not carrying the cost of a proprietary backend built from scratch — and you're not locked into one either.
We're lean by design, not by necessity. A small team, low overhead, and hardware-agnostic software mean we have fewer fixed costs to pass on to you. There's no expensive infrastructure forcing us to charge more just to break even.
Your subscription isn't our main source of revenue. Carbon credit revenue sharing and bulk hardware procurement are built to matter more to our bottom line than monthly fees ever will. That means we don't need to squeeze subscription prices to stay viable — we do better when you save, not just when you pay us.
Our Promise
We are committed to a lean, efficient model that keeps overhead low. By eliminating the high monthly fees common in the industry, we pass those savings directly back to your business. Whether you are managing two stalls in a small condo or fifty stalls in a corporate lot, Simpli Plug is built to stay simple, reliable, and affordable.
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